How You Plan to Collect Data on Customers Essay Example for Free

How You Plan to Collect Data on Customers Essay How you plan to collect data on customers, competitors and the market environment and why you think this will be useful. How do you propose to use this market research to understand the behaviour of customers, competitors and the market environment? Market research is a crucial factor to do for any organisation in order to make their business successful. In the case of STUDENTAL, it is a new product from Sainsbury’s. Therefore, Sainsbury’s have to do all the market research on customers, competitors and on market environment in point of fact. For this task, I have to collect data on customers, competitors and the market environment. To collect data on customers I am going to prepare some questionnaires and ask Customers questions regarding STUDENTAL. This will help me to get the true analysis from customers straight away. This will be more accurate than information collecting from other sources like internet and magazine. I have included a variety of questions to the questionnaire and I am sure that this will help me in understanding behaviour of customers towards energy drinks. In addition, I am also going to observe customers by going in to Sainsbury’s and other supermarkets. I will observe their buying attitudes towards energy drinks. This will help me to make suggestions to the future developments of STUDENTAL. Through observing and asking questions to customers, we will be able to analyse their likes, dislikes and attitudes towards energy drinks. We will able to apply this information to the STUDENTAL. To collect data on competitors, I am going to do a research on internet. There are many competitors for STUDENTAL. This includes the bigger brands like, Lucozade, Red Bull, Boost and Power Ade. I will check for the price and product descriptions of the competing products. Through this, we will be able to understand the similarities and non-similarities of STUDENTAL and other products. Internet research will be useful to identify similar drinks sold by ASDA and Tesco. This will help Sainsbury’s to make any further changes to the product to compete effectively with other supermarkets. Another useful method of collecting information on competitors will be doing a SWOT analysis, Boston Matrix and Product Life Cycle. SWOT analysis will be able to find out STUDENTAL’s strengths, weaknesses, opportunities and threats. With the help of Boston Matrix, we will be able to understand and recognize the competing brands. To collect data on market environment, I am going to do a research on the packaging of STUDENTAL’s competitors. Using a PESTE-G will also help to find the necessary information on market environment. PESTE-G focuses on Political, Economical, Social, Technological and Green Issues. By doing a PESTE-G analysis, I will be able to understand all the external issues, which affects STUDENTAL and Sainsbury’s. The questionnaire used for collecting information from customers is attached and results obtained will be presented in the form of pie charts and bar charts as appropriate. Questionnaire STUDENTAL Please tick one box for each question. 1. Your GenderMale Female 2. Age groupUnder 16 16 19 20 – 25 20 – 25 25 – 40 40 over 3. Where did you first hear about STUDENTAL? In store From friends Advertisements On TV 4. How would you describe the taste of your favourite energy drink? Bitter Sweet Bitter Sweet Bland 5. Which of the following drink do you buy? LucozadeRed bull Powerade Other 6. From where do you buy energy drinks? Supermarkets Sports shop Gym/fitness club Other 7. What price (per litre) do you think would be right for STUDENTAL? Under  £1.00 £1.00  £1.30  £1.30 –  £2.00 £3.00 and over 8. What price do you usually pay for these. Lucozade ______Coca-cola _______ Redbull ______ Boost _______ Don’t know _______ 9. What kind of drink do you think the STUDENTAL is? Energy drink Health Drink Social drinkChildren’s drink 10. If you bought STUDENTAL, would the packaging be important to you? YesNo 11. Does it matter if the packaging is recyclable? YesNo 12. How often do you drink energy drinks? DailyTwice a week Once a weekmonthly 13. When do you drink energy drink? MorningWith Lunch When Excising When working Thank you for filling out this questionnaire Sebil To get the data on customers, I have asked customers 13 questions. To make it more effective, I asked questions to a both Males and Females. I also made sure to ask the questions to a mixture of people from different age groups. 1. Firstly, the question was about surveyed people’s gender. I asked the questions to 25 people. It included 15 Males and 10 Females. This indicates that people from both gender groups have been engaged in this survey. The above charts shows that 40% of total participants were Females and 60% of them were Males. 2. The second question was about the surveyed people’s Age Group. There was a mixture of people from different age groups. However, a large percentage of people were from the 16-19 age group. I think this will help Sainsbury’s, as STUDENTAL’s direct target market is peoples from 16-19. The above chart represents the age group of the people who participated in the survey. 16% of total participants were under 16. There were 54% of people from 16-19 age group. 22% of total participants were between 20-35 age. 8% of them were above 40 years old. This indicates that a mixture of people from all age groups participated in this survey. This will definitely help Sainsbury’s in the case of market research. 3. I asked the people about STUDENTAL after the second question. I asked them, where did you first hear about STUDENTAL? This question was to check whether they know about the product already or not. 80% of surveyed people said that they heard about the product from their friends. 20% of them said, from store. 4. How would you the taste of your favourite energy drink? This question was to understand people’s favourite taste. From the chart above, we can we clearly see that about 30% of people like bitter taste, 40% of them like sweet, 20% of them like bitter and sweet and finally, 10% of them like bland taste. Sainsbury’s may make STUDENTAL’s taste bitter or sweet as from the chart we can understand that most of the people like sweet and bitter taste 5. Which of the following drink do you buy? This question asked to find out the popular brand among the public. In addition, when STUDENTAL will be launched that popular brand will be the main competitor with STUDENTAL. The chart above represents the participators’ favourite energy drink. 30% of total participants like Red Bull Energy Drinks while 40% of th`em said that they like Lucozade. 6. From where do you buy energy drinks? This question was asked to know the place from customers buy energy drinks. About half of the people are buying their energy drinks from supermarkets. This is a very good signal for Sainsbury’s as they are going to sell STUDNTAL at their stores. 7. What price (per litre) do you think would be right for STUDENTAL? This question was asked to find out how much money people would spend on STUDENTAL when it is available in supermarkets. 40% of total participants thinks that STUDENTAL’s price will well be right if it is under  £1.00. Another 40% thinks that the price will be right if it is between  £1.00 and  £1.30. This indicates that the current price of STUDENTAL is high and there will be only very few customers who are willing to buy STUDENTAL at a cost of  £13.9/litre. 8. What price do you usually pay for energy drinks? This question will help to find out the people’s buying behaviour. The above chart shows that how much money they are spending on energy drinks. 44% of them are spending  £1.00 to  £1.50 for energy drinks. 36% of them are only prepared to spend less than  £1.00. As the chart indicates, people are not willing to buy energy drinks for higher prices. Therefore, Sainsbury’s must have to adjust the price accordingly. 9. What kind of drink do you think the STUDENTAL is? The above chart shows the answers for the question, what kind of drink do you think the STUDENTAL is? Most of the people do not know that STUDENTAL is an energy drink. I think this is due to the name STUDENTAL. It does not have the power to represent an energy drink. 10. If you bought STUDENTAL, would the packaging be important to you? This was one of the important questions asked to the participants. 90% of them said that they do care about the packaging of STUDENTAL. 11. Does it matter if the packaging is recyclable? This was another important question included in the questionnaire. 70% of participants said that they do care about the packaging and they want it to be recyclable. 12. How often do you drink energy drinks? The above chart shows that 10% of total participants consume energy drinks daily, 30% of them consume it twice in a week, 40% of them consume it weekly and 20% of them consume energy drinks monthly.

Dave Speaks to the World :: Dave Barry Essays

Dave Speaks to the World When I was back home and lived with my mom, we were reading the paper together one day, she was reading the Tropic and I, the comics. When she was through with the Dave Barry column, she gasped and said out loud, "I know that shark!" Now, of course this startled me and I wondered what on earth she meant. Mom explained that the article was about a hammerhead shark, famous to Miamians and Florida Keys residents, playfully named "Big Moe". She continued to tell me that when she was about nine she went lobstering under Bahiahonda Bridge in the Keys with her dad. While lifting an old sunken car hood to retrieve the bugs, she saw a shadow pass over her. She stopped abruptly and dropped the hood to swim back to the boat. On her way back, if I remember the story correctly, the huge hammerhead passed directly over her head. This time it wasn't just the shadow she saw. Sitting in our living room at home my mom was insisting that the shark Dave Barry wrote about just HAD to be the same one . I thought this was pretty cool. Ever since then I've known who Dave Barry is. He speaks in mysterious ways. Dave Barry is a humor columnist; his fans express what can only be explained as hero worship. After doing some light research I learned that not only is he a writer for the Miami Herald, but also for many newspapers throughout the United States. It was also brought to my attention that he has won a Pulitzer Prize for his articles and he is, or was, the lead guitarist in a rock band called the Rock Bottom Remainders. It's been said that they weren't the greatest musicians and they are no longer playing. To quote my Internet source, Dave is "an all-around nice guy who tries to protect his readers from the dangers of the world around them . . ." The text goes on to say that these dangers are exploding cows and trout falling from the sky. I suppose we would have to be devout Dave fans to really understand that. Something else I recently learned about Dave Barry is that there is a show based on his personality.

Lady Gaga – Role Model

All across the world, girls attending middle school should be permitted to dress like Lady Gaga because she is a role model for both boys and girls alike. For instance, her bold sense of fashion and confidence is a true inspiration to all. Prior to her debut, she had proudly deemed herself a â€Å"freak† in school, for she dressed and acted differently than the norm. Beneath her catchy songs and eccentric music videos, Gaga emphasizes the importance of originality. Amidst an environment where girls try to imitate others in order to become â€Å"popular† and forgo personal creativity, Gaga reminds people not to be afraid to think outside the box and express their ideas freely. However, although some may believe that Lady Gaga is not a suitable role model for growing girls because of her ill-suited fashion and songs, they are incorrect because her lyrics spotlight important messages. To illustrate, in Lady Gaga's â€Å"Born This Way†, she sings, â€Å"I must be myself, respect my youth†¦. I'm beautiful in my way. Throughout the song, the lyrics clearly remind the listener to embrace oneself and fearlessly confront others. Through her songs and style, Lady Gaga emphasizes individuality and originality to others, and urges others to let go of oneself once in a while, as one only lives a life to create momentous experiences. Around the globe, middle school girls should be allowed to dress like Lady Gaga because she is an exemplary leader of pop music who influences girls and boys around the world with her matchless audacity and undaunted willingness to express herself.

An Overview of The Treaty of Versailles

Signed on June 28, 1919, as an end to the First World War, The Treaty of Versailles was supposed to ensure a lasting peace by punishing Germany and setting up a League of Nations to solve diplomatic problems. Instead, it left a legacy of political and geographical difficulties that have often been blamed, sometimes solely, for starting the Second World War. Background World War I had been fought for four years when, on November 11, 1918, Germany and the Allies signed an armistice. The Allies soon gathered to discuss the peace treaty they would sign, but Germany and Austria-Hungary werent invited; instead, they were allowed only to present a response to the treaty, a response that was largely ignored. Instead, terms were drawn up mainly by the so-called Big Three: British Prime Minister Lloyd George, French Prime Minister Frances Clemenceau, and U.S. President Woodrow Wilson. The Big Three Each government represented by the men in the the Big Three had different desires: Woodrow Wilson wanted a fair and lasting peace and had written a plan—the Fourteen Points—to achieve this. He wanted the armed forces of all nations reduced, not just the losers, and a League of Nations created to ensure peace.Frances Clemenceau wanted Germany to pay dearly for the war, including being stripped of land, industry, and its armed forces. He also wanted heavy reparations.Lloyd George was affected by public opinion in Britain, which agreed with Clemenceau, though he personally agreed with Wilson. The result was a treaty that tried to compromise, and many of the details were passed down to uncoordinated subcommittees to work out, who thought they were drafting a starting point rather than the final wording. It was an almost impossible task. They were asking for the ability to pay off loans and debts with German cash and goods but also to restore the pan-European economy. The treaty needed to state territorial demands—many of which were included in secret treaties—but also to allow self-determination and deal with growing nationalism. It also needed to remove the German threat but not humiliate the nation and breed a generation intent on revenge—all while mollifying voters.   Selected Terms of the Treaty of Versailles Here are some of the terms of the Versailles Treaty, in several main categories. Territory Alsace-Lorraine, captured by Germany in 1870 and the war aim of the attacking French forces in 1914, was returned to France.The Saar, an important German coalfield, was to be given to France for 15 years, after which a plebiscite would decide ownership.Poland became an independent country with a route to the sea, a corridor of land cutting Germany in two.Danzig, a major port in East Prussia (Germany) was to be under international rule.All German and Turkish colonies were taken away and put under Allied control.Finland, Lithuania, Latvia, and Czechoslovakia were made independent.Austria-Hungary was split up, and Yugoslavia was created. Arms The left bank of the Rhine was to be occupied by Allied forces and the right bank demilitarized.The German army was cut to 100,000 men.Wartime weapons were to be scrapped.The German Navy was cut to 36 ships and no submarines.Germany was banned from having an Air Force.An Anschluss (union) between Germany and Austria was banned. Reparations and Guilt In the war guilt clause, Germany has to accept total blame for the war.Germany had to pay  £6,600 million in compensation. The League of Nations A League of Nations was to be created to prevent further world conflict. Results Germany lost 13 percent of its land, 12 percent of its people, 48 percent of its iron resources, 15 percent of its agricultural production, and 10 percent of its coal. Perhaps understandably, German public opinion soon swung against this diktat (dictated peace), while the Germans who signed it were called the November Criminals. Britain and France felt the treaty was fair—they actually wanted harsher terms imposed on the Germans—but the United States refused to ratify it because it didnt want to be part of the League of Nations. Other results include: The map of Europe was redrawn with consequences which, especially in the Balkans, remain to the modern day.Numerous countries were left with large minority groups: There were three and a half million Germans in Czechoslovakia alone.The League of Nations was fatally weakened without the United States and its army to enforce decisions.Many Germans felt unfairly treated. After all, they had just signed an armistice, not a unilateral surrender, and the Allies hadnt occupied deeply into Germany. Modern Thoughts Modern historians sometimes conclude that the treaty was more lenient than might have been expected and not really unfair. They argue that, although the treaty didnt stop another war, this was more due to massive fault lines in Europe that WWI failed to solve, and they argue that the treaty would have worked had the Allied nations enforced it, instead of falling out and being played off one another. This remains a controversial view. You rarely find a modern historian agreeing that the treaty solely caused World War II, although clearly, it failed in its aim to prevent another major war. What is certain is that Adolf Hitler was able to use the treaty perfectly to rally support behind him: appealing to soldiers who felt conned and wielding the anger at the November Criminals to damn other socialists, promise to overcome Versailles, and make headway in doing so. However, supporters of Versailles like to look at the peace treaty Germany imposed on Soviet Russia, which took vast areas of land, population, and wealth, and point out that country was no less keen to grab things. Whether one wrong justifies another is, of course, down to the perspective of the reader.